Allyson J. South

Over 18 years experience as an integrated art director in the advertising industry — specializing in print and interactive work. Concept, design and oversee development and production of brochures, print ads, direct mail, point-of-sale materials, HTML emails, online media campaigns and product launch websites. Broad range of accounts – from automotive, entertainment and lifestyle brands to local business. Extremely competent in presenting to and working with executive level clients. Highly experienced managing photo shoots on location and in studio, with and without talent. Exceptional ability to develop and design varied campaign components for seamless brand integration. Works well in a team environment collaborating, developing concepts and sharing ideas with copywriters. Dedicated, responsible, deadline-oriented and fast. Strives to solve clients’ problems with well thought-out executions, attention to strategy and detail, and a sense of humor

 

Experience

Senior Art Director – Self-Employed
November 2007 – present

Clients: Sony, Toyota, DirecTV, Domaine Chandon, Hawaiian Airlines, Fleming’s Steakhouse, Koru Health & Wellness Center, Perfect Pet Rescue, ILUSM Productions

Creative Supervisor/Art
Direct Partners. 2006-2007

Clients: Sony, Lexus, Bowflex, Domaine Chandon, Earthlink, Chrysler
Accomplishments: Sony PlayStation 3 Launch Brochure,  Lead Art Director – Bowflex Owners Club website, Lead Art Director – Direct Partners Rebranding Website and Collateral, Lead Art Director – Club Chandon Website and successful rebranding of online communications.

Art Director, Interactive and Print
Saatchi & Saatchi Los Angeles. 2000-2006

Client: Toyota Motor Sales USA
Accomplishments: 4 consecutive years Lead Art Director in producing search and auto sites online advertising campaigns, Lead Art Director – 2001 Toyota.com redesign, 2005 Avalon Launch multi-media online campaign, RAV4 EV website, Matrix Pre-Launch website, 2002 Camry Launch website.  Lead Art Director:  2006 Camry Launch brochure and 2006 RAV4 Launch brochure

Art Director
The Designory, Long Beach. 1996-1999

Client: Nissan of North America
Concept, design and oversee production of collateral/point-of-sale materials. Concept with copywriter. Produce comps and present layouts to client. Manage photo shoots and oversee illustrators.Collaborate on hardware development and develop print specs. Manage print production process from proof mark-up to press check. Work produced in a variety of media – including brochures, vinyl banners, posters, print inserts and on-vehicle graphics.

Freelance Art Director. 1995-1996
Develop advertising and collateral for automotive, entertainment, consumer goods and real estate accounts.

Junior Art Director
Foote, Cone & Belding.1990-1995
Clients: Mazda Motor of America, American Red Cross, Orange County Triathlon

 

 

Education

Scripps College, Claremont
Bachelor of Arts, American Studies. Humanities Honors. Phi Beta Kappa

Continuing Education
-Art Center College of Design – Advertising Design
-Advertising Center of LA – Creative Concepts 1/2/3
-Advanced Photoshop Seminar, Intro to Flash and Dreamweaver
-The Art of Oil Painting

 

Skills

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Word

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